In this complex new world, I trust American business far more than the lunatic fringe. In fact, the evidence indicates that extra calcium in the diet can potentially increase the risk of both kidney stones and heart attack. Fairlife, one brand of ultra-filtered milk, has 50% more protein, 30% more calcium, 50% less sugar and zero lactose when compared to regular milk. if you’re such a fan of the naturalistic fallacy, I suggest you abandon milk and just drink blended poison ivy. I’m glad you like Fairlife! Exceptional care is taken every step of the way, while also ensuring our milk has low somatic cell counts (a measure of individual cow health and milk quality). Fairlife is distributed by Coca-Cola and is ultra-filtered to have less lactose and more protein. I’m not going to get into a lot of detail with my thoughts but wanted to say a couple things. To the other Commentators, thank you for this mornings entertainment. If not, please go away. When you look at the store shelf, it doesn’t compete with regular milk based on price and the nutritional content. Similarly, I was also wondering why the 2% label says “38% less fat than whole milk” right on the front? While I can’t speak exactly to what they feed the cows at Fair Oaks, I do know that they receive feed that is formulated by a dairy nutritionist. I’ve found that all dairy farmers have more in common than difference and we are all supportive of each other. Check out Fair Oaks Farms on the web, you can see exactly where the Fairlife milk comes from. I must’ve missed that part on your label. Hey nick says, Sue McCloskey from fairlife, here. If there are antibiotics in that load, they test the samples from each farm that truck picked up at and that farmer is charged the price OF THE ENTIRE TRUCKLOAD OF MILK!!! I first purchased Fairlife a month ago and now buy it exclusively. Maybe it goes back in their silage fields as fertilizer. Thanks, DClinger for the kind words and we’re so humbled to know that fairlife is helping to keep your milk intake up! According to their website, the milk is run through their unique filtration system and the result is ultra-filtered milk with 50% more protein, 30% more calcium and half the sugar of regular milk and lactose free. What happened? As to your family owning a dairy farm, that’s great! Great post! Again, just as you wouldn’t randomly use antibiotics on your loved ones, we as farmers take that responsibility very seriously. I think fairlife brings more options to the dairy aisle and choice is a good thing. But other critics, too, say the photos -- from a series shot in 2013 by Jaroslav Wieczorkiewicz-- are botching the message. I thought I was crazy. The milk, which is ultra-filtered, is free of lactose and has a high amount of protein and calcium. I have a travel coming up with a net travel time { home to home } is 35 hours. I’m Type II diabetic and anyway I can lower sugar is good. Ha! fairlife is milk. And I think its great that you guys care so much about your employees and cows alike, and I don’t doubt the truth of that in the slightest. I do feel that at some point since there is not too much difference between this milk and reg whole organic milk, that I will buy smaller quantities of regular whole milk should these price increases continue. It is nice to know that you have all the answers to your questions. It may interest you to know that we do not any sweeteners to our non chocolate milks. You day you want a rational discussion yet from your first post you obviously did not wish for this to happen. I don’t know Bo, I’d look on the label but I’m currently all out. The diet contains both forages and some grain. Totally safe for everyone! I don’t have to miss milk anymore. Please feel free to reach out to me at [email protected] if you have any other concerns or if you keep running into problems with our product. So, unless you are against treating animals with antibiotics for the purpose of aiding them in fighting an illness or infection, you can enjoy fairlife or any variety of milk. I get this reaction commonly with overly processed poultry and 90% of chicken, often with hives (so I just avoid it all to stave off a chance of a full-blown reaction). I even went to another store to buy the same kind and YES, the SAME awful, nasty smell! Yeah! Actually, all milk needs adjectives, to distinguish the species that produced it. The truth is exactly opposite. I was wondering the same thing! Considering there is no conclusive evidence either way as to whether Fairlife’s processing hurts or helps the milk’s nutritional value, I think think my formula is a good one. Do the math: Fairlife is more than double the milk we regularly buy (we always stick with the store brand)! In this FREE downloadable guide, I debunk that myth and show you various tips and tricks to liven up meal prep without making your work harder! Are the cows antibiotic free as well as hormone free? Fairlife milk was necessary for Coca-Cola. Large farm have Nutritionists, and know that the better the animals are taken care of and healthier they are, the more quantity and quality the product. You need to get a feel of what is normal and talk to many people. I’m not angry. That combined with packaging allows it to last much longer than regular pasteurized milk. Treat yourself to goodness with this delicious and satisfying milk. Also, despite the fact that it has nothing to do with this discussion and is none of you business, yes, I eat meat. We care for our animals deeply and want to get them better when becoming ill yet this milk is dumped down the drain until all medicine is out of her system. I love dairy products, milk, yogurt, cheese, you name it! The filtration process is not some sort of chemical process, nothing is added to the milk for it to be filtered. No, I did not. -Shrug.-. The farmer tests before it is ever put in a milk truck, the milk truck driver tests it before it gets loaded into the truck and the milk plant tests it before it ever gets transferred into their silos to be made into bottled milk, cheese, ice cream, cottage cheese, etc.. I also recommend watching the video from Fair Oaks Farms founder, Mike McCloskey. Solids nonfat can go into many different products. If it is clean and healthy food and there is a market for Fairlife so let it be. Fairlife Chocolate (2%) 2. I’m one of them. Thank very much. I buy both Fairlife and organic milk at the same time. Great job on the article and for all the in-depth positive explanations to squash the troll comments. Calm down everyone! Your comment tells me you didn’t actually read the post. All I can say I love Fairlife Milk and spend over 100.00 a week on it. They will set the price according to their internal calculations. Every single carton of Fairlife I have bought the cap seems to smell like rotten eggs. I see protein shakes again in my future. Is it ever appropriate to expend gallons of fossil fuel and remove nutrients to extend shelf life just to get a half-gallon of milk 1,000 miles across the country to a Walmart megastore? Most recently, I noticed a label change and also discovered that the nonfat is now that blue-gray color. Fairlife is a dairy product, that everyone can choose to buy or not. FIRST CLASS. After taking another look at the packaging, I did have a couple of questions so I decided to look up the company for clarification. The list below highlights the current selection. I am an avid Googler and made a point to look up the back story on this product as soon as I got home. Ignorance is no excuse to condemn a product or an industry. Found Fairlife and love it, especially the chocolate. No one is making you drink it. And, there’s healthier ways to get carbs than the simple sugars in chocolate milk. I used to do that all the time, myself. After visiting the farm myself, I can say that I have zero qualms about buying their products. Ultra-filtered milk is like organic milk on … But, again, we’re talking about DAIRY cows. It is also lactose free. I offered you a chance to discuss it, you've clearly decided not to accept that. Simple, visual and memorable. Will it compete with regular milk? I have a solid meal maybe once every three days? It’s processed with ultra high temp (UHT) pasteurization, similar to most organic milk brands. Ordinary milk is pasteurized at a high temperature for 15-20 seconds. The low fat is very good and the chocolate is the best in the industry. I also have become somewhat lactose intolerant now as I will be 51 years old in November. I steer away from businesses who use them for prevention. And yes, I have been knee-deep in a few large scale facilities (can’t call them farms with that level of industrial “assembly line” style production.) Been on this for almost a year now, my wife is loving it. So I kept being moved to try this milk and honestly my son has not said his tummy hurts so I feel this is a true blessing the way there milk is. Have you walked through a “factory farm” and said the cows were not happy, not chewing their cud, depressed, ears drooped, etc. That’s over 25% price increase and when I tried to ask a Walmart employee of course I got a stupid uneducated answer or probably more like a guess than an answer. Volatile sulfur compounds that cause egg off aroma in ultra-pasteurized milks are present in different kinds of foods including beverages, fruits and vegetables, meat and dairy products. Your email address will not be published. Is this going to kill me? That in of itself leads to a lot of controversy and many articles claim that Coke is looking to bank on people wanting ‘healthier’ drinks, including milk. The added benefit is its lactose free, so ALL my 5 kids can drink it. I say things I shouldn’t say entirely too often. There are two main reasons I drink Fairlife milk. Hope that helps! I didn’t realize until after drinking an entire bottle of it: they achieve the “only 50% sugar of typical chocolate milk” by adding sucralose to it. Comparing prices is not easy as Fairlife does not come in a half gallon size. Is that a trick question? Fairlife was founded by a husband (veterinarian) and wife team who are committed to … Sue McCloskey/founder. Fairlife milks are also packaged in far better packages than traditional pasteurized milks, therefore, it takes more time for the sulfurous odors to disappear. Once the plant is built, the milk will be sourced from Canadian dairy farms. Fairlife milk products are available nationwide. Thanks for a very informative article to a food scientist who is a new consumer of Fairlife chocolate milk. If I had I would have mentioned it. I’m 65 and I have never tasted a better milk. You can read my thoughts on it HERE. What makes Fairlife different from your traditional milk is that it is ultra-filtered. I am sure the owner of Fair Oaks will accommodate you and i am sure that many many many handicap people go through the farm and are able to see it. And make sure you take your receipt back to your regular grocery and show them the price! Sue, it’s great to see you in here taking part in the discussion. « Deauville France and the 2014 Alltech Global 500 Conference. In my 2015 post - Fairlife Milk Is So Deceitful That I Can’t Stand It - I brought up what I believed to be a misleading marketing campaign. That all being said, say what you will about Fairlife or Kraft or Nestle dairy-derived products. When I die I hope to have pre-written one of those funny obituaries that goes viral. People often say that “factory farms” mistreat their cows, maybe due to radical animal rights you tube videos. Of course they are trying to sell their product, but labeling it in bold letters that the cows were not given rBST only reinforces the fallacies that consumers have about rBST and what they think is wrong with it. Much appreciated. Now, frozen, with tons of sugar and stuff added, I love it. I think this “blog” is a fairly transparent shill and its author needs a better education on forensics and debate. It was $2.97 at WalMart which was fair because it is not a 1/2 gallon. The eggy /sulfurous aroma/odor observed in freshly consumed fairlife milks do not pose any health concerns but we are using strategies to minimize their generation.”. Weekly, I receive emails such as this from people who have moved away from drinking milk for one reason or another. I appreciate the offer, all the same. Also, since I’m one of the owners of Fair Oaks Farms, I wonder if you’ve ever been down to visit? The brand is distributed by The Coca-Cola Company. My aunt still does this on her country farm today. Hey CarlL, In my opinion, you can never have too much milk. We’re talking about MILK!!! My only frustration is that I have seen, since it’s popularity rise, prices rise from $3.29 Jan 2015 to $3.49 and now as of Jan 2016 $3.99 on sale from $4.99. A half(ish) gallon (seven cups) of Fairlife whole milk was $3.50. Ahhhh!!! And yes I’ve seen videos and documentaries. Organic milk is 50/50 on if that particular batch will trigger my lactose intolerance. It was horrible! 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